1. Newspaper + Coffee, rolled into one

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    A good way to entice readers ! On Sunday (February 19), the readers of `The Sunday Times’ in Bangalore, Mumbai and Delhi smelt coffee while reading their morning paper. Afaqs.com reports that is because each copy of the newspaper was sprayed with coffee smell, thereby spreading the aroma of Hindustan Unilever’...
  2. The Bachchan gameplan of marketing off-work Ash

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    By Nisha Sanjeev   I can’t wait for the Bachchan bahu to give birth to her baby. Sick and tired of the hullabaloo since Big B tweeted to break the news during the IIFA weekend. Ash’s off-work marketing gameplan started there. An announcement when Bollywood was under the global spotlight....